March 17, 2016

Author Platforms

Authors-03Writing a great book is only the beginning step in your career as an author – to truly succeed you need to connect yourself to your readers. MyeBook is here to help you with your Marketing and PR needs.

We help you set up your author website and author pages on retail sites, as well on social and literature sites to ensure your readers can connect with you to grow your readership. We also give you a media kit for your promotions and communications.


Custom Author Landing Pages / Websites


Choose from three templates that will be fully customised according to your profile, genre, colour choice and more. Your website will showcase your author biography, PR information, blog, reader testimonials, book page(s) and links to buy. Alternatively choose a simple Landing Page that will showcase your book(s).

For an example of a simple Author Landing page please click here, to view a full Author Website click here or read more about what a landing page is and how it works here.

Customers will find your landing page or website primarily due to your marketing efforts. This means you will need to drive traffic to the landing page through the clever use of email signatures, facebook and other social profiles. Once your readers have found and visited your site, we will help guide them through a focused sales funnel with well written and carefully placed marketing copy and sales links.

  • Landing Page Only R1 499

    A single-scroll page that will include:

    • A Designed header showcasing your book(s)
    • A book synopsis
    • Book page examples
    • Links on where to buy
    • Author photo and biography
    • Contact
  • Full Website R4 999
    A page and post heavy website including:

    • A Designed header showcasing your book(s)
    • A book synopsis
    • Book page examples
    • Links on where to buy
    • Author photo and biography
    • Blog
    • Up to 5 other pages
    • Widgets for Goodreads / Facebook / Twitter etc
    • Contact

     

    ** Both Landing Pages and Full Websites include social sharing functions
    ** We will need a temporary admin password for your social sites for integration purposes
    ** You will need to supply all copy (what visitors read on your site) and high-res images before we start
    ** 5-7 working days


Branding


A custom made author logo to be used on your website, stationary and social sites R500


Social Sharing and Communication


Creating and maintaining your social platform is essential to connecting with potential readers and growing the relationship. We help you set up your Twitter, Facebook and Goodreads pages to fit in with your website and author branding so that you and your book become instantly recognisable across all platforms.

  • Twitter R850
    Twitter is one of the most important platforms you can use to both promote your book and connect with other like minded individuals, groups and authors. With over 332 million active users you don’t want to miss out on the marketing opportunity

    • Initial set up
    • Includes a header design showcasing your book(s) and logo
    • Integration to other social sites and website
  • Facebook Page R850
    Having a presence on facebook where you can engage your readers, create discussions, share stories and so much more is an essential part of your marketing and branding campaign. Facebook has 1.65 billion users around the world and is the leading platform for social engagement.

    • Initial set up
    • Includes a header design showcasing your book(s) and logo
    • Integration to other social sites and website
  • GoodReads R1 200
    Goodreads is the world’s largest site for readers and book recommendations, with 50 million members, 1.5 billion books added and 50 million reviews it is definitely a platform you need to consider using.

    • Set up of your Goodreads Author page and account
    • Widget creation for your personal website
    • Integration to your website

** 1 working day per item.
** You will be sent a questionnaire to fill out so that we have the relevant information. All passwords will be passed onto you after set-up which you can then change.

 


Facebook Targeted Marketing


By now you know the power of facebook and how it’s social collaboration and sharing functions has the power to expand the reach of your book to a larger global audience (1.4 billion users). We will help you set your goals and objectives (more page likes, more traffic to your website, sell more products etc) and set up your campaigns.

You will tell us your daily budget and limit and stipulate your goals via a detailed online form that we send you, after that sit back and we will handle the rest.

  • 1 Month Campaign R1 000
    • Set up and create your campaign
    • Customised advert according to your goals & objectives
    • End of month report
    • Recurring management and reporting months 2 and onwards R499 per month

** This excludes your advertising spend

 


Media Kits


We provide you with a 3D mock-up of your book as well as a customised email signature that will be used for your marketing.

  • R499 for both 3D book and email signature

** 2 working days

 


 Press Release


A one page press release to industry standards including a summary of your book, author profile and brand as well as a list of free press release sites where you can submit it.

  • R800 for one A4 page (required by industry) supplied in a PDF

 


Book Trailers


An animated video of 1 minute showcasing your book which you can use on Youtube, your website and for marketing purposes.

  • R1750 for 1-2min

** 7 working days for the first draft
** You will need to supply the images and copy (book synopsis)

 


Hosting and Domains


If you do not already have a domain reserved we can register your preferred domain name (usually your name) and provide you with monthly hosting.

  • R169 per month for 12 months
  • or R1690 annual (2 months free)

** 2 – 4 working days

MyeBook Packages & Quotes